Christina Gravert

Behavioral economist

Passionate about understanding and influencing human behavior, I conduct research on decision-making to foster positive societal and individual actions. As Associate Professor of Economics at the University of Copenhagen and co-founder of Impactually, I connect academic research with real-world impact.

My expertise spans public and private sectors, tackling diverse issues from energy and food sustainability to health and charitable giving. Key projects include enhancing medication adherence in South Africa, nudging public transport use in Sweden, and influencing food choices and food waste through nudging. My current focus is on understanding consumer behavior in electricity markets and behavioral impacts of carbon taxes.